At a significant moment when Ethiopia's century-defining project — the Bishoftu International Airport — has broken ground and a wave of infrastructure development is surging across the country, SDLG's new Ethiopian dealer TEKHAF held a grand opening ceremony on May 2, 2026, in the capital city of Addis Ababa. Under the theme "BUILDING TOMORROW TOGETHER", the event marked the beginning of a new chapter for both parties to deepen their presence in the Ethiopian market and empower local development. Mr.TEKLIT, CEO of TEKHAF, attended the ceremony and delivered a speech. The event brought together representatives from 35 engineering machinery industry intermediaries and over 50 end customers, who gathered to witness this important milestone in an atmosphere that was both vibrant and solemn.

TEKHAF, the dealer that has signed the cooperation agreement with SDLG, is a highly capable and reputable diversified local enterprise in Ethiopia. In the agricultural machinery sector, TEKHAF has nearly a decade of mature operational experience with one Indian brand and is one of the largest agricultural product exporters in Ethiopia. Its strength in the industrial manufacturing sector is equally outstanding, as the company operates the first modern aluminum alloy wire production plant in Ethiopia, with technical standards and production scale ranking among the top in the local industry.

Notably, as the first dealer of SDLG in the African market to implement the CRM customer management system, TEKHAF will provide Ethiopian users with more efficient, more precise, and more attentive full-process services through a digitalized and standardized new operational model. The official opening of the new store is not only a new milestone in TEKHAF's development but will also significantly enhance SDLG's brand awareness, market influence, and service coverage capacity in Ethiopia, further improving SDLG's channel network in East Africa.

At the opening ceremony, Mr. TEKLIT stated that this strategic alliance with SDLG is a key step for TEKHAF to expand into the construction machinery sector and achieve diversified development. In the future, TEKHAF will fully leverage its local resources, industry experience, and digital management advantages while deeply integrating SDLG's technological, product, and service strengths. Guided by the brand's original aspiration of "Reliability in Action", TEKHAF is committed to providing Ethiopian users with better products, more efficient services, and stronger cooperation guarantees, thereby supporting Ethiopia's infrastructure takeoff and economic development, and jointly painting a bright blueprint for China-Africa trade cooperation and mutual benefit.




